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eBook vs eCourse . Which will make more money for your blog?

eBook vs eCourse . Which will make more money for your blog?

I am pretty sure that by now you’ve probably started to realise that if you want your blog to be profitable (aka make you enough money that it’s worth your time doing it… or better yet make you more money than your current day job ever could).

Then you need to have something to sell.

Period.

Just creating a great blog, with awesome content and lots of loyal readers is not a business on it’s own.

I don’t care how much traffic you have.

You need to have a way of generating regular and reliable income.

And sadly neither affiliates, or sponsored content really can be described as either regular or reliable (not for 99.9% of bloggers anyway).

In fact they’d more accurately be described as about as trustworthy¬†as Justin Beiber on a good day, and more like Beibs circa 2013 if you are still building your traffic.¬†

So what are you left with then?

Well usually it’s either one of two¬†things (or a combo if you’re a total over achiever!); an eBook or¬†an eCourse of some kind.

And unlike sponsored content, both of these methods of monetisation can actually be started (and be very profitable), even if you have very small traffic.

But the problem is, even the really clever bloggers who get to this point, still end up making one very crucial mistake.

One that is based on totally incorrect assumptions.

And one that I am about to smash to smithereens now.

So if you want to save yourself many years of just blogging your heart out for free, then keep on reading.

Because with these tips plus the awesome free tools I have for you below, you’ll skip over the trial and error part, and be able to create¬†your first profitable eProduct right now instead.

Want to make sure your product will sell… before you even start creating it? Click here!

How to find the best way to make money on your blog (now!)

eBooks vs eCourses

OK, time for some straight talking here.

eBooks are NOT the best or the easiest way of making money on your blog.

I think they are great to have as a part of your product offering (especially if you have some great email sales funnels in place), but I don’t think they are by any means the best or easiest way to do it.

Now I think a lot of blogger’s decide to try them first, because they think they will be easier, and less time consuming, and are just a bit less scary than an eCourse.

They use them almost as a “test”.

A way of dipping their toes before they jump in.

But here’s the thing.

Normally these “tests” yield really disappointing results (for reasons I’ll explain below), and actually, depending on how you create them, eBooks and eCourses will probably take about the same amount of time (and money… and skill) to create anyway.

BUT… (and it’s a big, Kardashian styled one),¬†you normally won’t make anywhere near as much money on an eBook as an eCourse.

So really, it’s not an accurate test.

And it’s one that actually a lot of people try, and then get discouraged by.

When really it should be the opposite way around.

And here are the reasons why

#1 РPrice 

You see eBooks are usually in the $5-40 range (and it would have to be insanely useful to get the higher end of this scale).

Where as eCourses are normally in the $50-$500+ scale.

So you would have to sell 10 or more eBooks to make the same amount as selling one eCourse.

#2 –¬†Ease¬†of sales

And here’s another thing that most blogger’s don’t know.

It’s actually not that much more difficult to sell a $5 thing, as it is to sell a $50 thing… or a $200 thing.

As long as its something your readers value, and you are able to successfully communicate the benefits  your product provides for them, the effort and skills required are actually pretty much the same to sell both.

As is the amount of traffic you need.

Normally a “good” conversion rate for an online product is about 2% of either your email list OR the people who view the sales page (depending on the types of promotion you are doing).

No matter the price.

So if you have 100 people on your email list, you can expect to sell 1 or 2 of your products. Whether they cost $5, or $200.

And even if you are terrible at maths, I am pretty sure you can see which one is better value.

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#3 – Perceived Value & Results

And speaking of value.

At this point in time, most customers actually perceive an online course as being far more valuable to them than a simple eBook.

Even if the content was exactly the same. 

They are also far more likely to actually not just consume the information, but to actually take action and get themselves some results with an online course vs an eBook.

Now some of this again comes down to price (seriously, how much value would you ever assume you’d get out of a $5 thing, it’s too cheap!), and the rest comes down to format.

eCourses naturally have more of an interactive, and more engaging delivery method.

So more people will actually complete them, and put those learnings into place.

And then more people get results.

And then therefore more people are telling all their friends about this awesome eCourse they just took, and this increases your sales as well etc.. etc.. 

So to recap, eBooks and eCourses take about the same amount of time, skill and money to create, and the same amount of time, skill and money to sell.

BUT eCourses can be sold for 10 time or more what eBooks are sold for, AND they get your customers better results.

It’s not rocket science people!

And if you STILL don’t believe me, check out my simple calculator below to see how they compare, and how many you would really have to sell of any type of eProduct to make the kinds of money you want to make to finally start making a healthy profit from your blog.¬†

Have you created an eBook or eCourse for your blog? How did it go?

COMMENTs:

  1. Amy

    July 13th, 2016 at 12:04 pm

    I love this post as Im that person that thinks a course sounds scary but what you have said makes perfect sense. Time to re-think my game plan I think. Thanks. Looking at you course now!

  2. Kate McKibbin

    July 14th, 2016 at 1:37 pm

    Good luck!! xx

  3. Steve

    July 13th, 2016 at 12:23 pm

    Great post thank you so much!
    Any tips on going from providing free info to courses? While still keep your audience engaged and not turning off?

  4. Kate McKibbin

    July 14th, 2016 at 1:39 pm

    As long as it’s great value, and helps provide a solution to their problem (one that is painful enough for them that they are willing to pay for it) then this should be OK.

    You just have to make sure you spin it as a positive… say “I know you guys want MORE help with this… so I decided to create something special to help you… ”

    And also to believe that it IS a positive… because it is… you are not scamming them here, you are helping them (and they are paying you for that help / service just like any other business) x

  5. Mollie

    July 14th, 2016 at 10:39 am

    Love this. I am cool with the ecourse idea- but how do you know if your readers/viewers will buy it?? I’m a makeup artist talking to and teaching mums how to do everyday makeup in no time- it’s not a totally essential service.. How do you know if people will buy??

  6. Kate McKibbin

    July 14th, 2016 at 1:37 pm

    I think that sounds like a fabulous idea! But I actually wrote a whole post on how to pre-test your ideas here so check that out too > http://katemckibbins.wpengine.com/how-to-know-if-your-product-idea-will-sell-before-you-even-create-it/

  7. Mollie

    July 14th, 2016 at 2:48 pm

    Thanks! I even read this back then- looks like I just have a case of self-doubt then really doesn’t it….??!! Thanks Kate

  8. Helen

    January 14th, 2018 at 8:07 pm

    Sounds pretty essential to me! Especially in terms of updating make up looks… as a busy mum it’s easy for my make up to be stuck in the 00’s…

  9. Angela J. Ford

    July 14th, 2016 at 10:58 am

    I am working on a course right now – and I’m pretty excited about it! I haven’t focused on promoting it too much since I’m still wrapping up the content. But it’s exciting!

  10. Kate McKibbin

    July 14th, 2016 at 1:40 pm

    Well done, that is exciting!! Good luck with your launch x

  11. Icy Sedgwick

    July 14th, 2016 at 7:24 pm

    I still keep thinking that if I aim my digital products at other fiction writers, I know they don’t have a great deal of money so they’re more likely to buy an eBook than they are a course!

  12. Beki

    February 5th, 2017 at 11:46 pm

    I am about 80% done writing my first ebook. Now I’m thinking I should figure out how to turn it into an ecourse! I have a very new blog and currently about 6 email subscribers. But it makes total sense to make an ecourse! Thank you!

  13. Kate McKibbin

    February 10th, 2017 at 8:45 am

    Yes, do it… they can be so much more powerful x

  14. Rebecca

    February 6th, 2017 at 8:47 am

    Hi Kate… love all of your advice. This can be quite a lonely business so great to feel like someone has your back. My blog doesn’t lend itself to an ecourse… it’s based on children’s party inspiration. I’m looking to expand by offering party planning in future but do you have any advice for bloggers that don’t have a specific niche that lends itself to an ecourse?
    Thanks again!

  15. Kate McKibbin

    February 10th, 2017 at 8:48 am

    Kids party planning could definitely lend itself to a library of mini paid tutorials though, right (for how to make different awesome things for the party)? Or a party planning pack, which comes with lots of printables, recipes, timelines / checklists etc?? You could have them in different themes for different types of parties. Just one idea.
    Have a look at Brit.co, they are massive and do this really well x

  16. Jasmine

    May 3rd, 2017 at 6:14 am

    I love this idea and makes sense. I was planning on releasing an e-book but now thinking a e-course is far more valuable.

    Do you have any suggestions for programs that make it easier to create an e-course.

    Thanks!

  17. Briohny

    May 3rd, 2017 at 5:11 pm

    This post is so inspiring and I love how you challenge our thinking and then provide reasoning. I now just have to figure out how to turn my ebook into a course and the best program to use to do this!

  18. Sofia

    June 11th, 2017 at 8:07 pm

    Thank you, this is great inspo!! Do you have any tools or programs you recommend for Creating ecourses? Ive just written my eBook but you’ve got me thinking twice! How important is it for us to feature in a video on the ecourse? Or can we get away with a PowerPoint style presentation with our voice over? The idea of filming myself freaks me out I must admit.

  19. Kate McKibbin

    June 20th, 2017 at 7:42 pm

    the easiest way to get started is to use something like teachable x

19

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