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Reader Q&A: Do I have to do a blog post ever day… it’s killing me!


So technically this isn’t a reader Q&A, but rather a question that I saw asked in a blogging Facebook group, and because it’s something I think a lot of people probably struggle with (especially if you are also juggling a family, a job, and you know… a life), I wanted to answer here as well.

So basically, in a nutshell, and not to dance around this too much or sugar coat it and roll it in glitter. The answer to whether or not you need to blog every day is…(drum roll please…)… NO! You do not.

Wow, short post… awesome, I’m going to go and make a cup of tea now.

Just kidding.

But really, I do think that a lot of bloggers put too much pressure on themselves and try to live up to these crazy and unrealistic expectations, especially when they are starting out. And it’s just not a sustainable way to be.

If you are a full-time blogger, then yes, it’s probably a good idea to be posting at least once a day (it does help with SEO, and the more content you have to share around, the more reasons people have to come and check out your blog). But the benefits of posting daily do not outweight the consequences of forcing yourself to post daily if you just don’t have the time or willingness to do it.

Best case scenario you’ll end up posting less than amazing posts that you are probably not totally happy with and that your readers will not care that much for either. Worst case you will get totally burnt out, start resenting your blog and your readers, and probably not want to blog anymore at all.

And trust me, publishing even one or two amazing and value laden posts consistently (that’s important too, but more on that later), is so much more effective for building a great blog than publishing five to seven half-arsed posts and then ending up a blabbering mess rocking back and forth in the corner and drooling into your Macbook.

It’s time to make your own blogging rules baby!

One of the reasons we all blog is that it’s something we love doing, right? And one of the other reasons is that we hope that this whole blogging caper will end up being something that actually helps us create more freedom in our lives? And if your blogging is taking up every spare second you have (and not in a good way), then it sounds like it is no longer something you are loving doing, and it’s definitely not creating much freedom for you either. So just bloody stop it!

Your blog is probably one of the only areas in your life where you are 100% the boss. You get to make your own rules, and hell, you get to break them all as well (Thanks to Stacey from Veggie Mama for that little nugget!). So do not feel guilty or pressured even slightly to do what you think everyone else is doing. That’s not a game you are going to win.

So what if you are already posting daily, and you want to scale it back?

Well, the best policy is always honesty (your Nan was right!). Especially with your readers. So write a post, send an email, or pop it up on social media that you are going to be scaling back and focusing on creating X number of really amazing posts per week and enjoying having a life as well.

It’s still good to let them know how many, and how often (readers do love to know what to expect), and as long as you do keep delivering them content that they love, even less frequently than you were, I am sure your readers will be more than happy to let enjoy yourself as well.

If not, then they are jerks and who needs them anyway!

So now I am curious about all you lot. How many times do you post a week? Is it too much? Have you ever swapped up your blogging schedule? Sharing is caring you know!


  1. Dina

    September 11th, 2014 at 9:47 am

    I try to blog twice a week, however, this summer I ran into some issues and wasn’t able to devote all of the time I used to, to my blog. I will say, I didn’t lose readers, however I didn’t grow either…. I was thankful to have the flexibility to take the time I needed to focus on my personal life.

  2. Menucha

    September 11th, 2014 at 9:50 am

    I used to do daily, then I got burnt out. Now I try for 3x weekly, even though I am a full time blogger officially. I do have a policy for myself that I only post sponsored content alongside an original post, so sometimes that gets heavy. I do usually leave two days beforehand to allow for extra time to write.

  3. Memybestandi

    September 11th, 2014 at 10:00 am

    I aim for 5 which gives me two days spare to pull some stuff together

  4. Jen

    September 11th, 2014 at 10:22 am

    I have a full time job and a commute, so getting content created for just one post a week is tough for me! I’m working on adding at least one more quick regular post a week, but aiming to scale slowly to not get ahead of myself!

  5. Kelly D

    September 11th, 2014 at 10:53 am

    With my main/old blog, year-round I always aim to blog (report) on a Monday, and then see what pans out from there but usually twice more on Wed and Friday. My blog kicks up a gear every October/November (peak season) so I blog 7 days a week for the whole two months, and it is exhausting but needed. We’ve been following this pattern for years and everyone expects it and reads the reports over their morning coffee. For the new blog (not launched yet) I’ve been considering how often to post becasue I know how much time goes into 5-7 days a week. This just reinforces my feelings on the topic and I thank you for that!

    On another note Kate, am dissappointed to miss the Bootcamp as will be at sea for the next couple of months but am hoping to do it in the New Year. Hope you will be offering then:-)

  6. Rachel

    September 11th, 2014 at 11:04 am

    I am very new to blogging and it is such a relief to hear you say I don’t have to blog every day! I try to blog 2-3 times per week but one day I would like to increase that.

  7. Phoebe Hook (Soulful Warrior)

    September 11th, 2014 at 11:11 am

    I currently blog once a week, but I am looking up my game to twice a week, one on my website and then a guest post on another website or an article for an eMag or something equally mindblowing. I am balancing my 1 post a week with social media activities and creating shit-hot content for my upcoming Build a Soulful Business community.

    The plan was to blog 2 – 3 times a week but I don’t know who I thought I was kidding with that one, but who knows, I might get on a roll and speed up, and then I might slow down and go into hiding. My business, my rules.

    Thanks for sharing Kate.

    Much love,

    Phoebe xx

  8. Kate McKibbin

    September 11th, 2014 at 2:45 pm

    At least none of you were silly enough to call your blog Drop Dead Gorgeous DAILY… it is very hard to change your mind on how often you blog when it’s in the bloody title! 😉

  9. Sheridan Anne

    September 11th, 2014 at 3:09 pm

    Love this! I think I know the post you were referring to, and I think a lot of bloggers feel like that. I post 3-5 times per week, depending on content and time I have up my sleeve. One of those posts every week is JUST FOR ME. Some readers enjoy it, but it is more for me than it is for anyone else. Keeping up with social media, link parties, replying to comments and emails, commenting and emailing others, on top of actual content is a big job. We can’t do it all and be it all, all of the time. Great post, Kate!

  10. Alison D

    September 12th, 2014 at 12:25 pm

    Before I started SBB Bootcamp, I was doing one post a week. Now I have a regular schedule of 3 a week. I can comfortably maintain that, but anything more would start to push me over the edge, I think – especially as I’m also trying to implement all the valuable stuff I’m learning at Bootcamp at the same time. I’ve actually had a couple of my most regular loyal readers say that they don’t want me to post any more frequently, as they can’t keep on top of the reading, and tend to turn off blogs that are too frequent – so all bloggers and their readers probably have different requirements.

  11. Angie @

    September 15th, 2014 at 8:20 am

    I went through a period of trying to post 5 times a week and in the end it broke me. I ended up taking nearly 6 months off from writing consistently after that (which was just what I needed to get my mojo back) and now I have a “comfortable” 3 posts a week policy (although sometimes I struggle with that and sometimes I have more posts busting out of me). It really is about doing what you’re comfortable with and being consistent so readers learn your timetable. There’s so much available these days that you don’t want to get lost in the noise – one good, well written and presented post will stand out.

  12. Victoria Stokes

    September 18th, 2014 at 12:44 am

    My blog is a team blog with 5 contributors so I try and get their posts up every week, as well as three of my own. I have a schedule which I try to follow. Sometimes it can be hard on the days I’m not feeling particularly inspired but for the most part it works OK. I am however starting a full time job in 3 weeks time so that may change…


  13. Mia @ MakeMeUpMia

    September 19th, 2014 at 4:39 am

    I agree! I used to post 5 times a week. I was stressed and got a little burnt out feeling. I work full time, so blogging is just a fun hobby for me. Now, I post 2-3 times a week and I feel like I’ve found the perfect balance. I really enjoy it 🙂

  14. India

    October 1st, 2014 at 4:32 am

    I’m working on doing new posts atleast 3-4x a week. I have so much I want to post right now (like recipes, product reviews, book reviews, updated foster care information, etc.)and now it’s just about sitting down to write (or finish) them. My biggest issue that causes me to take a while is that a lot of my posts have photos and I’m still try to figure out how to get them to look great (they look really dull to me and sharpen seems to make them look too fake).
    Oh, by the way, I found a great plugin on wordpress I think its called “calender” but it allows you to schedule your postings throughout the months. So you can do some postings ahead of time and schedule them so you’ll have a regular posting schedule. It’s great, its integrated into your wordpress dashboard very smoothly.


  15. candy crush soda saga

    June 4th, 2015 at 2:34 pm

    Candy Crush Soda Saga, the game program made available from, is all the rage right now.
    Several gamers have found themselves hopelessly hooked to it –
    smashing dancing candies to the early hours of the night time, twisted,
    and striped. We struggle to find the “power” sweets and
    celebrate when we line up three or maybe more like-coloured
    candies to clear the board and move on to another degree.
    And as I’m enjoying through all hours of the night just looking to get that sweet
    high we Sweet Crushers need for our daily sustenance,
    I start to realize there are life-lessons to be gleaned from candy crush
    soda saga sport. Maybe it is my desperate attempt to justify the mind or the sugar high -numbing hours I devote
    smashing sweets, but the life lessons that are following are ones we
    have to always remember.


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