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How to use Facebook Live to grow your Blog (& Love it!)

HOW TO USE FACEBOOK LIVE TO GROW YOUR BLOG

If you have been living under a rock these last few months (or maybe you’ve been enjoying your IRL-life instead), you might not have noticed that Facebook Live (that is live stream video from your Facebook page) is really blowing up right now.

As in it is everywhere, and all the cool kids are doing it (and if you are a blogger you probably should be doing it too!)

Why you ask?

Well lots of reasons (which I will go into below), including the fact that Facebook is trying to compete with (aka annihilate) Periscope, Snapchat and Youtube right now.

So to help their cause (and pretty much bribe everyone to come on over and use their live streaming options instead) they have set their algorithm to reward accounts and posts featuring Facebook Live videos.

So what this means is (right now) Facebook live posts get seen way more than regular posts, AND your other posts around that post will also get a nice flow on effect with extra views too.

The other main reason is that Facebook Live, and in fact any Live Streaming, is a really great way to connect with your readers, and increase engagement and traffic too.

Because as we all know, the more of you (and I mean the real, warts and all you), you put into your posts and social media, the higher your engagement and connection with your readers will be.

It’s simple maths people!

Still not convinced? We’ll I’ve put together some of my favourite ways that blogger’s can use and grow their blogs through Live Streaming right now.How to use Facebook Live

Not sure how to use Facebook Live to grow your blog? Here are a few ideas;

1 – Demonstrate something – so if you’ve done a how-to post or other instructional content, you can do a live demo of it on Facebook and then get people to head back to your blog to see the full instructions.

2 – Discuss your latest blog post topic – When you hit publish, why not jump onto Facebook live and tell people about the post you just published. Share a few of the good “nuggets” of info, and again get them to check out the post for more.

3 – Run challenges – I’ve been doing this in my free Facebook group (Secret Blogger’s Society), where each Monday I pop up a quick 5 minute video with a blogging challenge in it, and then check back in on Friday to see how people went. This is really great for increasing engagement too (in fact all the Facebook live stuff is!)

4 – Interviews, panels & discussion topics –  It can be tricky to just babble all by yourself for any length of time while you wait for people to jump on to your video, so a lot of of people have started to do multi-person broadcasts, where they either just discuss a certain topic together, or they live stream an interview with a relevant person. Or, I’ve even seen panel discussions work really well too.

5 – Live stream events / Behind the scenes – Off to some glamorous event, or something else that you think your readers might love a sneak peek into? Live stream is a brilliant way to almost bring your readers with you and let them experience a bit of what you do, well, live (it went banana’s at Fashion Week recently!)

Really want to give Live Streaming a go, here’s a few tips & tools to make sure you look pro from the start!

THE LONGER THE BETTER

One thing to note is that at the moment, the longer the Facebook Live video runs, the more it will get seen (you want to aim for 20 minutes or more for the best results). The time of day can also make a huge difference to how many people are able to watch it live.

GIVE PEOPLE NOTICE

If you are planning on doing a broadcast, they recommend that you do a post about 20-30 mins before the broadcast to tell people to expect it, you can also share these posts on your other social media.

CHOOSE THE RIGHT TIME OF DAY

The time of day that you do your broad cast can have a big impact on how many people see your video live. Because people need to be A- On their phones, and B- Able and willing to sit and watch a video (so when they are at work is probably not the best time!).

Want to know how to get started on Facebook Live (plus 5 easy ways you can use it right now to grow your blog)? Then click here now - www.katemckibbin.com/how-to-use-facebook-live-grow-blog

USE THE RIGHT TOOLS

If you’re going to make Live Streaming a regular part of your schedule, you’ll want to get the right gear. So things like a basic iPhone / Smart phone tripod (you can get these on eBay for under $10), or even a selfie stick are great.

And if you ever need to live stream at night, or in poor lighting, investing in a phone case with built in beauty lights like the Luvo case can make your broadcasts look super pro!

TAKE IT TO THE NEXT LEVEL!

If you really want your Live Streaming to look super professional you can invest in a special Live Streaming, editing and broadcasting camera like the Mevo (although seriously, just your iPhone should be fine to get you started!)

Got multiple pages, groups and accounts you want to Live Stream across? Check out Live Leap here.

Or just want to be able to Live Stream from your laptop (not your phone), try out this free software called OBS Studio (and follow the directions in this post to get it set up!)

KEEP AN EYE OUT FOR NEW FEATURES

Did I mention that Zuckerberg is making it his personal mission to destroy Snapchat and Periscope right now? Well he is, and because of this you can expect to see lots more awesome features and functionalities being added to the Live Streaming system.

So far this include the addition of video filters (this is live now, yippee!), multi-person streams (so you can do live interviews or chats with other people around the world, and it will broadcast to both of your accounts… so many cool applications for this!) and also viewer “Waiting rooms” (which will really help you get as many people onto your broadcasts from the start too). You can read all about the upcoming features here.

But wait… how do you actually do a Facebook Live broadcast?

Well it’s super easy.

1 – Firstly open up the Facebook app on your phone.

2 – Go to the page or group you want to broadcast from (you can do a test one from your personal page if you like first to get the hang of it!)

3 – Click in the Update Status box like you are going to post a normal post / image onto your wall.

4 – Look for the Facebook Live icon (see pic below).

5 – Click it (well… duh)

How to use Facebook Live to grow your blog

6 – Write a quick headline or intro for your broadcast (so people will know what it’s about). You can always update / edit these later.

7 – Prop your phone somewhere, fix your hair, check you have nothing in your teeth and then press “Go Live”.

8 – That’s it. Don’t forget to ask people to say hello or ask questions in the comments, or to give you a Like if they are watching live (this all helps your video to get seen more too btw).

9 – When you’re done click Finish and it will save automatically to you wall, so anyone who missed it live can still see the replay.

That’s it… pretty much everything you need to know about how to use Facebook Live on your blog (and a few ideas to get you started too).

So, are you convinced?

What about if I double-dared you to give it a go?

Have you tried Facebook Live yet? Got any other tips for how bloggers can use Facebook Live? I’d love to hear all about it!

 

COMMENTs:

  1. Gaby {lifeineight.com}

    June 29th, 2016 at 4:30 pm

    I have tried Facebook live in my personal page but not in my blog one. So self conscious to do it! but after reading this post I’m on a mission to give it a go. The idea of interacting live with the people that follows my page sounds so exciting!! 🙂

  2. Kate McKibbin

    June 29th, 2016 at 9:08 pm

    Don’t worry, I had lippie on my teeth on my first one. Even if you do bollocks it up it doensn’t matter (and it gets much easier after your first few!) xx

  3. Jackie

    June 29th, 2016 at 7:05 pm

    I want to use it but don’t seem to have that option on my android phone. Is it only available on iPhone?

  4. Kate McKibbin

    June 29th, 2016 at 9:08 pm

    oh, i’m not sure, maybe?? 🙁

  5. Jackie

    June 29th, 2016 at 10:09 pm

    I’ve checked online and apparently it is available on android too but the forum has a few threads about not having the icon. FB are offering different answers such as ‘only available for branded pages’ and ‘only available in select locations’! Still I will heed your advice when I get the ability to do so 😉 Thanks

  6. Lauren B

    June 29th, 2016 at 9:29 pm

    I used it the other week for my blogs page Riverland Unearthed. I went for a little walk up a trail that lead to what I thought would be a great view, and it did! I did a live video once I got to the top to share the view with Facebook. Was cool! Might try and use one for a blog post!

  7. Kate McKibbin

    June 30th, 2016 at 10:21 am

    That sounds amazing, and how awesome you got reception up there too 🙂 xx

  8. Alice

    July 1st, 2016 at 3:50 am

    This was so helpful! I was a bit shy/nervous to use this on my page, even though I talk to 1300 snappers on snap chat. I’m going to suck it up and try it!! Such a great article to boost my confidence, sounds like people are getting a greats results/stats from using this. Will keep you posted.

  9. Kate McKibbin

    July 12th, 2016 at 1:38 pm

    You would be so great on it. It’s a bit awkward at first, but it becomes quite fun after a while 🙂 x

  10. Shenita

    July 5th, 2016 at 5:54 pm

    I love your advice! I’m going to have to use this option. I know I’m going to need a little help. I can be a little naive when it comes to videos. (smile) Thank you!

  11. Nickol M

    July 13th, 2016 at 1:26 pm

    This is my first day, all comments make me feel like I am in a community. Thank You!

  12. Sue Scheets

    August 18th, 2016 at 12:36 am

    I dug in my heals and made a facebook live video, using a contraption to hold my phone made out of PVC pipe. I have made youtube videos with this device. However, my facebook live video came out sideways even though that does not happen with my other videos. Any suggestions to avoid this next time? I had such fun doing this and seeing comments while I was videoing that I want to keep making them but not sideways.

  13. Nicole Corr

    February 20th, 2017 at 11:25 pm

    Thanks for all the tips. So helpful. Will definitely set up a live chat next week.

  14. Maggie SBB

    March 10th, 2017 at 1:21 pm

    Yay – so awesome, glad you found the tips helpful Nicole x

  15. Lisa

    April 29th, 2017 at 12:29 pm

    I’ve definitely seen the positive effects of using Facebook Live on my business page. My analytics have jumped and I’ve seen a lot more of my posts on my home feed since using it. I couldn’t be happier about that but I’m not focused on the vanity analytics as much as people getting value out of it. I like using Facebook Live as a method of introducing myself to people, especially in Facebook groups. I’m glad Zuckerberg came out with it, though there are bugs in the version for computers. I can’t wait to see what happens in the coming months with the updates!

  16. Mafalda

    October 26th, 2017 at 11:53 pm

    It seems a bit scary to go live, no possibility to edit or do it again, but I have a few ideas to give it a try.

  17. SBB Team

    October 27th, 2017 at 8:54 pm

    It does seem super scary but once you’ve done it a few times you’ll be a pro 🙂 Lauren x

  18. Josh

    April 30th, 2019 at 7:37 pm

    Facebook live is great way to interest with your audience, but Facebook take a lot of money to grow. I spends $$ to just to learn the whole experience of Facebook. Facebook is no doubt a great social platform which help people to communicate better.

18

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