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How to start a blog in 2018 – What I would do if I started my blog now


“What I would do differently if I started blogging now…”how to start a blog

I’ve been blogging for over 9 years now… that’s the longest I have ever stuck at anything (ever).

And over those nine years, things in blogging have changed a LOT… and how I blog has changed probably even more.

I’ve gotten some things very right, and a tonne more VERY wrong.

To be honest, I think I’ve probably wasted at least 50% of that time doing the wrong stuff and obsessing over things that just don’t matter at all.

So while I am really happy where my blog is at… if I was to start all over again I would definitely do a few (OK many) things totally differently.

How to start a blog tip #1 – I would go WAY more niche

Seriously, aiming at women 18-45 who like fashion just means you are creating a blog that a lot of people will go “oh, that’s nice”, and hardly anyone will go “Oh my god… it’s like you read my mind… I am going to read you every day and tell all my friends”.

How to start a blog tip #2 – I would have moved away from advertising sooner.

Yes, by focusing on ad sales (and actually proactively doing them.. a lot!) I was able to leave my job and blog full-time really quickly (in less than a year). But guess what, this meant my new job was being an ad salesperson and there’s no way I gave up my awesome creative dream job to be a damn sales person (no offence, but not my bag at all!)

Plus ad sales is hard earned money, and it’s about as reliable as Lindsay Lohan on a good day.

So I definitely would have made the move to other monetisation options much, much sooner (if I had known… plus as I would have been more niche this would have been much easier too).

How to start a blog tip #3 – I would put more ME in it

As my background was in women’s magazines, I kind of went with that whole model. You got a little bit of the editor, but the content was not personalised at all.

Again I was trying to appeal to everyone… which just doesn’t work.

People connect with people, not shoe galleries. And they also connect with imperfect people much more than seemingly flawless ones. Thank god!

So anyway, moral of this story is… you can start a blog, and get most of it wrong… but as long as you keep at it, you can still make it a massive success (or better yet, you can learn from those of us who have already made the mistakes… and then get to where you want to go much, much quicker!)

Want some help starting your blog right? I’m running a FREE online workshop called Start Your Blog With A Bang! Click here & register now!


Kate xo


  1. Francesca

    September 20th, 2016 at 10:05 pm

    Really helpful info kate, thanks for such a great post! Xx

  2. Tay

    September 28th, 2016 at 8:11 am

    This is great advice, thank you! It’s been almost a year blogging for me and im learning a lot along the way.

  3. Bee | Better than busy

    October 23rd, 2016 at 3:30 pm

    I watched your start with a bang free webinar. LOVED it. You share such great information – useful and practical.

    You have a new fan here ๐Ÿ™‚

  4. SBB Carly

    October 24th, 2016 at 9:10 am

    Oh thank you! We’re so glad you got a lot out of it!

  5. Kate McKibbin

    October 24th, 2016 at 3:47 pm

    yay, awesome ๐Ÿ™‚ x

  6. Rosie

    August 27th, 2017 at 8:59 pm

    Thanks Kate! Great advice.

  7. Keely Merrett

    August 28th, 2017 at 10:39 am

    Thanks for posting this Kate. I need to let go of the fear of getting it wrong and needing to have everything perfect. I joined SBB after watching your webinar and am loving it so far! ๐Ÿ˜€ xx

  8. katetest t

    August 28th, 2017 at 10:14 pm

    Yay! We’re so excited to have you join us Keely ๐Ÿ˜€ Lauren x


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