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How I do it (part 1): My Blogging Routine (to get sh*t done!)

Today I am starting a little blog post series about all the things I do, and don’t do on my blog. Aka how I prioritise and outsource my way to not being a total raving lunatic (and still having some sort of life) even when running two successful blogs.

Now as any blogger would know, whether you blog full time or not, there is always a mile long to-do list with blogging. And always so many other things you’d love to do, or just know you need to do (if only you could find the time).

And it was a lesson I learned pretty early on that unless you figure out A – How to prioritise, and B – How to realistically set up your workload for each day/week and even month. You will just never get anywhere (or not anywhere you actually want to go anyway).

I don’t know about you, but when I am feeling either unfocused or overwhelmed I end up just spending way to much time on social media, or getting lost down the Google rabbit hole. And really, nothing productive gets done.

So this is what I prioritise, and how I set up my weeks to make sure I am as effective as possible.


Planning is super key for me. As is a bit of routine.

I personally like to give myself a quarterly focus of an area I want to grow, aka – traffic, social, recurring revenue, ad sales etc.. with monthly mini-projects or milestones, and then weekly must-do tasks.

So every quarter I sit down, and map this all out. And that is what makes up the “business growth” time for my week.

But what is my business growth time?

Well that brings me back to my routine. You see it can be very (VERY) easy to end up making yourself so busy with the day to day stuff that you never get any time to do the stuff that is going to significantly grow your traffic or income (aka grow your business).

So I try (although I am not always perfect at it) to split up my week into two parts, with a break thrown in for good measure.


Part 1 is the big project, business growth stuff aka “working ON my business” (this is normally Mondays and Tuesdays when I’m feeling refreshed and creative)

Also as I know this is the stuff I most want to be doing, and will sort of end up switching back and forth between anyway, I seem to get a lot more done if I allow myself to get this all ticked off first.

So this can include:

– Creating new products and courses (or updating existing ones!).

– Creating new FREE products for old subscribers and new.

– Setting up sales funnels (my current obsession!)

– Building or updating any custom pages or sales pages I need (I know I should outsource this but I really enjoy doing it!)

– Trying and testing a new social media tactic.

MY ROUTINE (mid-week break)

In an ideal world I also try to have Wednesdays away from the office, to give my body and mind a little TLC (although if I am honest, at least 50% of the time I end up just working right through my “break”, but I do it from home and in my pjs so it doesn’t feel like work quite as much).

On the days when I do actually take my break properly,  I spend my Wednesdays doing a combo of moving and learning.

So some sort of fun exercise in the morning (and I cannot stress how much I need it to be fun!!), and then reading a business or personal developlment book, or listening to podcasts and webinars in the afternoon.

As a small business owner it is not uncommon for me to end up working on weekends, or to have those weekends absolutely jam-packed with back-to-back catch ups and chores, which just isn’t very restful or nourishing.

And when you run your own business physical and mental burn out is a real problem, so I like to (try to) take this chance to spend a bit of me time. And when I do I find it really pays off!



And then Part 2 is all about the more day to day stuff, and I try to make sure it’s all ready for the following week.

I would love to say that I am one of those people who batches everything up months in advance, and I do aspire to be like that one day, but realistically I am still flying by the seat of my pants most weeks so even just being a week ahead is a win for me.

This part of my week includes;

– Writing blog posts (like this one…)

– Setting up my social media schedule (I do actually usually manage to do this a month at a time, and now with tools like Edgar a lot is actually set up almost a year at a time!)

– Updating, checking, refreshing Facebook ads.

– Guest posting, and outreach.

– Paying bills and freelancers (yawn), and other book keeping things.

– Editing the SBB Magazine.

– Checking in with my VAs, updating or creating any new “how tos” for new tasks I am assizing to them.

– Chatting with my SBB Facebook groups (gulp… I have three now!).

– Creating content for the Blog Squad training hub…

– And lots, lots more!


Now of course unexpected things do come up. But when I find I have gotten off course, and am starting to feel a bit lost and/or overwhelmed, I always bring myself back to my plan (which I’ll shuffle or extend if I need to) and my routine, and I am quickly back on track again.

And of course this can still apply if you are not working on your blog business full-time yet.  Just look at the time you do have, and see if there is a way to put some structure and planning around it too.

And if you find you don’t have any time for working ON your blog just yet, then it’s probably time you looked at getting a VA (Virtual Assistant) and/or cut back on your blogging frequency, and/or tried to get a few more things automated. Otherwise I hate to be the bearer of bad news, but you are going to find it VERY hard to grow your blog if you don’t spend time dedicated to doing just that.

Do you have a routine for your blog? Had any ah-has? I’d love to hear all about them below!


  1. Chloe

    April 19th, 2016 at 3:42 pm

    This was really insightful – thank you! It’s always nice to see how other creatives and blogger plan their routines. I think I might need to start looking into a Virtual Assistant… I’m slowly realising that I can’t be everywhere at once and my attention is on many things right now. Delegating a few jobs would be such a life-saver!

  2. Kate McKibbin

    April 21st, 2016 at 10:15 am

    It will change your life (once you do it!). Best way is to start small, maybe find something that will be just a few hours a week and see how you go, then add to it as you need. I find it quite addictive 😉 x

  3. Lennis

    April 20th, 2016 at 1:40 am

    So awesome! I am looking forward to reading part 2 of this mini series. I am finally creating a routine for myself, but I just realized by reading your post I actually put the business growth a little bit on the back burner since I am always in the process of creating content (or at least most of my days are spent on this). Do you have any recommendations to new bloggers, I believe content is really important, but how could you balance both – content creation and growth focus?

  4. Kate McKibbin

    April 21st, 2016 at 10:18 am

    I think actually as new bloggers you can have an advantage here. You get to set up how often you post and what you post to suit you. Content is definitely important, but it’s quality over quantity. Lots of new bloggers (who do really well!) only post once a week, sometimes less. But when they do it’s amazing (and usually linked back to growing their list, or promoting a product too, so it’s a win, win!).

    Set up your blog to work for you and your time limitations, and also maybe look to getting a VA (even just a few hours a week, they are usually between $5-7 an hour for international VAs) to help with things like scheduling social media, actually uploading and formatting your posts, responding to basic emails, sending links to brands or PR outreach etc… it can really free up your time. x

  5. Carolyn

    April 20th, 2016 at 11:25 am

    Thanks for sharing this, Kate. I love the idea of having a quarterly focus to help with your business growth – I’m definitely going to start doing this!

    I’d be interested to know if you schedule your Facebook posts via Edgar and if so, is the reach as good as posts that you do directly on the Facebook platform?

  6. Kate McKibbin

    April 21st, 2016 at 10:19 am

    So I just switched to Edgar, and I haven’t seen any drop in post reach at all (I was worried about that too!) x

  7. Dora P

    April 20th, 2016 at 2:58 pm

    My ‘day job’ is a shift worker, so I could be working at anytime of the day or night on any day of the week! I’m struggling a little with creating structure. Everything needs more time than I originally allocate and I’m lucky if anything gets crossed off my to do list. Sometimes I find trying to complete a task actually generates more things/problems than need attention!

  8. Kate McKibbin

    April 21st, 2016 at 10:21 am

    I know what you mean about sometimes it just causes my problems… this happens to me all the time. Maybe your routine could be each time you get a new roster you sit down and find X number of times or hours that you can dedicate to your blog each week… and you then schedule them in too. If you can find three times to blog each week, then you could allocate a theme to each of those times, one to blog creation, one to social, one to growth or something like that?

    It all comes down to what is going to work for you. When I worked full time as well I would get to work 1-2 hours early each day and just do it all then. x

  9. Kate McKibbin

    April 21st, 2016 at 10:22 am

    … It also meant my boss thought I was super dedicated 😉

  10. Sally

    April 20th, 2016 at 3:38 pm

    This is just what I needed today! I am very slowly working on growing my blog, and over the last year I have wanted to do everything! This month I have decided to work on growing one thing, and focusing my time and energy there so I can see some real results to help motivate me moving forward. I really feel that without structure and without a long term plan, this blogging thing will not grow. And I really do spend too much time on it for that to happen! Thanks again for all the great advice, I look forward to the next part!

  11. Kate McKibbin

    April 21st, 2016 at 10:23 am

    Focus, focus, focus… those are the three most important traits for any business owner 😉 x

  12. Eliza

    April 20th, 2016 at 4:16 pm

    What an awesome post Kate (although yours always are!) It’s always so interesting to learn how others do things, and I love how you divide your time between working on and working in your business – this is something most entrepreneurs struggle with! Thanks for the tips, and I will definitely be looking to integrate some into my own routines!

  13. Kate McKibbin

    April 21st, 2016 at 10:24 am

    It actually took me a while to realise (as in many years!) that this was my business, and I could set it up to look like however I wanted it to! 🙂 x

  14. Daiva

    April 20th, 2016 at 6:50 pm

    Do you have any tips for finding a good Virtual Assisatant? What’s the most important?

  15. Kate McKibbin

    April 21st, 2016 at 10:26 am

    Chris Ducker has a great book called Virtual Freedom (I think it’s only $4 or something on Kindle?), have a read of that. It’s very thorough!

    For me, I found it was best to start with a small job, and see how you work with that person, and how they work full stop. I really like to see someone showing initiative, and when they do I am happy to give them more hours etc.. x

    Just start small, and grow from there. Oh, and be sure to document & save your instructions for each job somewhere safe x

  16. Icy Sedgwick

    April 21st, 2016 at 12:26 am

    I spend most of my week on the second list, though I guess all of my writing time that I spend on my novels counts towards creating products!

    I really need to be more efficient, and stop working just when the fancy takes me.

  17. Kate McKibbin

    April 21st, 2016 at 10:27 am

    It can be so hard when you are creative, but I do find having a bit more structure does make me more efficient (especially with the less creative tasks) and that it actually gives me more space and freedom for the creative stuff too x

  18. Emily

    April 21st, 2016 at 2:06 am

    KATE!! Thank you so much for sharing this with all of us– there is a lot of time, effort and woman- hours that go in to building an empire– but also offering {very} valuable information ans services. Dude, I’m lovin’ it and I always feel re-inspired after reading your posts! Thank you!!

  19. Kate McKibbin

    April 21st, 2016 at 10:27 am

    Yay, so awesome to hear 🙂 xx

  20. Phoebe

    April 21st, 2016 at 2:06 pm

    Hi Kate, I have tried a few VA’s but they were hopeless. Where do you recommend I find a good one?

  21. Kate McKibbin

    April 21st, 2016 at 3:17 pm

    It’s a little trial and error. I got my first one through Upwork and she’s great, but I am using virtual assistant finder (which is a recruitment service) to help me find my next one x

    I know some people will hire a few to each do a small test job, and then see who performs best and then hire them on going.

    Or you can post in a group for recommendations of actual VAs people are working / have worked with.

    And you have to make sure you spend the time to train them properly and document everything at the start too. Plus some sort of ongoing task management tool like Asana is really useful (more on all this in my next post!) x

  22. Kelly

    April 21st, 2016 at 5:51 pm

    Thank you for the tips. Ive only just started and finding it all a bit overwhelming and confusing so this really helps.

  23. Shelley Bailey

    April 25th, 2016 at 5:14 pm

    Hi Kate, that was a really clear, helpful post, thank you!

    Could you please make a post about what specific tasks you can outsource to a VA, and do you also outsource any personal tasks?

    Thanks so much! 🙂


  24. Anneka

    April 28th, 2016 at 10:31 am

    Oh Kate, I so needed to read this! I have managed to grow my Instagram following from 500 to 2.3k in just over a month but this bump doesn’t really seem to be reflected too much in my blog traffic. I really need to focus on growing my blog but have no idea how despite attending Chrissy & Carly’s Little Blog Big. My brain is just so full of ideas. Do you think it’s worth the cost to use Edgar/Co-Schedule etc to automate your social media? I run a fashion/beauty/lifestyle blog so I feel like the expectation is to be uploading almost instant content (especially IG) on what I’m actually wearing today rather than photos taken last week. Also, any tips on being less awkward in front of the camera? I’m all good when it’s just me and a mirror but feel super self conscious when my husband has my iPhone in his hand!

    Sorry, I just totally downloaded half my brain!

  25. Alina S

    April 28th, 2016 at 5:44 pm

    Very interesting, as I am just starting out my blog now it’s easy not even to know what to prioritise and with a toddler and another one on the way things will only get busier but I am good at planning writing it down and then be as focused as I can on the limited time that I’ve got

  26. Ronja

    April 29th, 2016 at 11:35 pm

    What a great post! Thank you so much!
    I love these kind of posts. They are just incredibly inspiring. I loved to get a little peek at your blogging routine. I do have to change it up a little bit, since I am working full time and growing my blog next to it, but there is so much to take from your blogpost. So thank you so much <3 I will have to check out part two right away 🙂
    xx Ronja

  27. LaToria

    August 17th, 2016 at 11:47 am


    This is so helpful. I am in the beginning stage of my blog and love all the information

    Talk soon!!

  28. Kate McKibbin

    August 17th, 2016 at 5:56 pm

    yay, so glad! x

  29. Nella

    May 16th, 2019 at 3:49 pm

    Great post. I’m currently trying to iron out the kinks and organize my own blogging schedule so this is a great post. You have some pretty cool ideas and I’ll definitely try to implement some of them.


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