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Why I Decided To Close My Successful Blog

The 25th of July was kind of a big day for me.

You see that was the day I “officially” shut down my first blog, Drop Dead Gorgeous Daily.

And it was a really happy, and really sad thing. 

So bear with me if this post makes absolutely no sense.

The idea to close down DDG first started to pop in and out of my consciousness about two years ago, after I had just started Secret Blogger’s Business (which I was loving every minute of, but I didn’t feel like I had the time or mental space to really invest in it like I wanted to).

But DDG was doing so well (we were averaging about half a million visitors a month and growing), I thought I would have to be crazy to even consider getting rid of it, let alone closing it down.

I was also going through a divorce, so didn’t really want to make any more big life decisions right at that time.

So I just ignored that nagging feeling I kept getting that maybe it was time for a change.

Time to do the next “big scary thing”.

Time to make space for something new.

Then weirdly I started to notice a lot of other bloggers, most who had also been blogging for a similar time as me, also starting to wind down their blogs. Or step away. Or change direction completely.

Maybe there is a seven-year itch for blogging too? Who knows!

But I pushed it down and carried on.

Fast forward about 18 months and that same nagging feeling refused to be ignored anymore.

We were stuck in the middle of working with a total nightmare ad client, the latest in a string of pretty soul-destroying ad-client based experiences.

And after one particularly unpleasant phone call, I just heard a little voice in my head say “No more!”

And this time I listened.

Now, of course, my first impulse was “You have to sell it, you’re going to look like a total failure if you don’t sell it!”

And I did start looking down that path.

But again, my gut was just not on board. And I was beginning to see that not listening to my gut never did me any favours.

So I realised that while it was no longer the right thing for me to be running my blog anymore, and I would be very sad to see it close. I just couldn’t bear the thought of someone else coming and ruining it  (or making it more of a success either if I am really honest).

Kind of like when you stay friends with an ex on Facebook and the have to watch him make duck-faces and babies with someone new.

It’s still always kind of hanging around and I wouldn’t get that closure I was craving.

Sure, the money would have been nice. But it wasn’t about that anymore I realised.

It was about doing what was right for me.

And right then I knew what I needed, after nine years of working pretty much 24/7, was peace and a bit of space to recharge.

And more than that (because I do not have an off switch), I needed the space to allow new opportunities and ideas to come my way.

And the only way to really achieve that was to say goodbye to my first business.

The blog that started as just a bit of a “Wouldn’t it be cool if…” idea back in 2007.

The blog which took me all around the world.

Which introduced me to some of my closest and dearest friends.

Which forced me to grow, and learn and evolve as a person so much more than I ever would have if I hadn’t taken the leap. Hadn’t decided, “why not!”

And yes…. which made me more money than my full-time job ever could.

bye ddg

I even “practised” what it would feel like a bit when I went to a conference earlier this year, I introduced my self to everyone by saying “I used to run a blog called DDGdaily”, just to see how it felt. And it felt really good.

So yep, it was time to jump again.

And I did.

About 8 weeks ago.

The worst bit was definitely telling my awesome staff, the girls who have made coming in to work an absolute pleasure these last few years (because yes sadly it did mean some of them lost their jobs as well).

But you have to do the tough things in business sometimes.

And the moment I did it.

After I had that awful meeting I had been dreading.

After a few tears and hugs all round.

It was like a 100kg weight had lifted from my shoulders and I pretty much skipped out of the office. 

And while over the next 8-weeks we all worked together to go through the process of shutting down the business (not as simple as you’d think!). I was also going through a bit of a mourning period, and saying my goodbyes.

And now, with the last to-do done (announcing it to our readers and fans), well now I feel like I need a glass of wine, some chocolate and a hug.

But I also feel very, very excited for what the future holds.

And finally, my gut does too!

In loving memory of Drop Dead Gorgeous Daily – 2007-2016


  1. Dora P

    July 25th, 2016 at 3:34 pm

    Congratulations! Ending something is hard and doing it means you’re strong and have vision for the future. Whatever will you do with all your spare time? lol

  2. Kate McKibbin

    July 28th, 2016 at 10:00 am

    I know… all that spare time.. he he! Maybe sleep occasionally? I hear books are fun 😉

  3. Evie F

    July 25th, 2016 at 3:36 pm

    Congratulations! Lots and lots of love and luck for the future!!!!

  4. Kate McKibbin

    July 28th, 2016 at 10:01 am

    Thank you lovely! x

  5. Cori B

    July 25th, 2016 at 7:38 pm

    Sounds like a tough decision Kate, but also the right one. Well done and keep up the fantastic work with SBB … excited to see what you continue to create there!

  6. Kate McKibbin

    July 28th, 2016 at 10:01 am

    Thank you… so many plans, so little time! x

  7. Melanie L

    July 28th, 2016 at 11:17 am

    Huge decision Kate – well done 🙂

  8. Megan H

    July 28th, 2016 at 1:27 pm

    Congratulations Kate! What a bold and brave move you’ve made. It must have been so tough, but I think you’re right in trusting your gut. I’m so excited to see what the future holds for you, and for all the exiting new SBB projects. Thanks so much for sharing. It’s so refreshing to see so much honesty 🙂

  9. Julia Nica

    August 23rd, 2016 at 2:01 pm

    Wow! That is a tough decision especially if it’s something you have worked at for years and given you a lot of opportunities! It must have been scary! I love the courage and I look forward to learning more from SBB! I’m glad I came across this!

  10. Kate McKibbin

    August 23rd, 2016 at 4:54 pm

    Thanks Julia! It was scary, but life post-DDG has actually been even better, so very glad I did it! x

  11. Sammy

    September 19th, 2016 at 8:44 am

    So sad to see DDG go. Shattered you didnt sell it as I’m sure many people including myself would have loved to take it off your hands 🙂 But as you said you made the right choice for you in that time 🙂 xx

  12. Debbie

    September 20th, 2016 at 8:22 pm

    i remember seeing you talk at pro logger awhile ago thinking omg amazing and brave still amazing and brave xx

  13. Lisa

    May 1st, 2017 at 11:40 am

    This is exactly how I felt after I closed down my blog a few months ago. I felt my heart breaking since I had spent so much time on it. There wasn’t much traffic to it but I loved keeping up with it because it was a subject I was passionate about: customer service. My niche on my current blog is completely different but it’s something I’m just as passionate about. I wish you the best of luck, Kate!

  14. Kate McKibbin

    May 1st, 2017 at 2:44 pm

    thank you Lisa! Sometimes you have to clear out the old to make way for the new. And good luck with your new blog x

  15. LaFaye

    July 5th, 2017 at 7:15 am

    Wow, what an emotional post Kate. I think I went through feeling sorry for you, to grief, then to joy and excitement. But ended up just wanting to send you a big hug, bouquet of flowers, chocolate and that bottle of wine. Many blessings as you move forward on your journey.

  16. Kate McKibbin

    July 8th, 2017 at 11:40 am

    Thank you @lafaye, it was a big scary decision, but definitely the right one xx


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