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Blog Tip Tuesday: How much do your FREE tools really cost you?

Happy Blog Tip Tuesdays lovelies!

Today I am going to get a bit controversial, and probably tick a few people off. Because today I am going to be calling out the inner tight-ass in all of us, that little voice that says “Hey, I am sure if I spend the next three hours looking really hard, I could find something that works almost 70% as well as this $5 thing, but for free!”

Come on, admit it. We’ve all done it!

Whether it’s an image editing tool, a photo we want to use, a plugin, a theme, an app, or a social media scheduler. You name it, normally with all these things you will have the choice at some stage to pick a FREE option, or a premium one. And most of the time, most of us will go for the free (even if the premium one is way, way better!).

But actually, a lot of the time, free stuff ends up costing you a lot more than the paid one does. Because maybe it doesn’t work quite as well (so you don’t grow as fast), or maybe it doesn’t save you as much time (so again, you have less time to do the important stuff… and you don’t grow as fast!), or maybe it’s a bit shonky and not supported, so you end up wasting more time, trying to figure out how to fix it (or even worse you need to hire a developer to undo something your free tool breaks!).

blog tip

Now this isn’t always the case, there are a lot of amazing free tools and resources out there for bloggers, and I am not saying don’t use them.

But what I am saying, is the next time you find something that is going to work perfectly for you, but it’s not free. Before you go wasting hours of your very valuable time trying to hunt down a non-paid equivalent, maybe just ask yourself this; ‘Will this make my blog better, save me time, or do I just really love it? And if yes, will that benefit be worth the $X I have to pay for the premium version?’

And if it is, pull out that credit card, guilt free! Because this means you are starting to treat your blog like a business, by investing (wisely) in it’s growth. And from my experience, these investments normally pay you back many (many) times over in the end!

Image via Dollarphotoclub.com

What things do you think are worth paying for on your blog? And what amazing FREE tools have you found? Tell me all about it below!

COMMENTs:

  1. Sam

    May 5th, 2015 at 1:13 pm

    Love this episode. We see it all the time and it makes you laugh people wanting a free option, then in their next post they want you to sign up for their program / service for a silly amount of money lol.

  2. Kate McKibbin

    May 5th, 2015 at 3:03 pm

    He he, exactly, how can you expect others to invest in your business if you don’t? x

  3. Sonya H

    May 5th, 2015 at 2:05 pm

    Loved what you said Kate that if you want to make money from your blog treat it as a business. Very true.

  4. Kate McKibbin

    May 5th, 2015 at 3:04 pm

    Thanks Sonya, it was a big ah-ha moment for me many years ago, and it’s made such a difference x

  5. Holly

    May 5th, 2015 at 2:29 pm

    Love the timing. I just stopped being a tight ass this week and invested in a year of co-schedule simply because it saves so much time & is so easy! Still dragging my feet on a few other things but it’s a start 🙂

  6. Kate McKibbin

    May 5th, 2015 at 3:03 pm

    Congrats, I love co-schedule, it’s such a time saver! x

  7. Vicki

    May 5th, 2015 at 5:23 pm

    Hi Kate – just like Holly, I’ve just invested in CoSchedule. It’s awesome, so easy to use (for a novice like me) and with just 10 minutes of work each week I’ve got a whole week of social media posts organised. Thanks for your advice, spot on as always. Vx

  8. Kate McKibbin

    May 7th, 2015 at 7:05 pm

    My pleasure, we are so lucky nowadays with all these tools (there were none at the start!), so may as well make the most of them and make our lives a bit easier as well x

  9. Heather S

    May 5th, 2015 at 8:22 pm

    Ah yes, I was literally talking myself out of paying for Tailwind then you gave me this talking to – thank you.

    I am being a tight ass and I know it. Hey, I’m Scottish (which is a terrible stereotype – we’re not mean, just cautious!).

    Seriously though, you’re right. If I want this to be a business (and I do!) I need to start treating it like one. Just off to dust off the mothballs from my credit card…

  10. Kate McKibbin

    May 7th, 2015 at 7:05 pm

    Happy to be your tough-love goto anytime 🙂 x

  11. Sammy

    May 5th, 2015 at 9:37 pm

    I love blog tip Tuesday kate not only do you offer great advice as above, we also get to know you a little more through your videos.

    Looking forward to next week.

    Regards

    Sammy

  12. Kate McKibbin

    May 7th, 2015 at 7:04 pm

    Aw, shucks x

  13. Victoria L

    May 6th, 2015 at 3:23 am

    Thank you for this week’s tip! This is something that I needed to hear to reaffirm myself in investing in my blogging business. Looking forward to next week’s tip!

  14. Kate McKibbin

    May 7th, 2015 at 7:04 pm

    Yay, glad to hear it!

  15. Bianca

    May 6th, 2015 at 8:27 am

    hahahaahha – you’re funny. good call x great vid !

  16. Kate McKibbin

    May 7th, 2015 at 7:04 pm

    he he, thanks hun x

  17. Luciana C

    July 2nd, 2015 at 9:22 pm

    Such good advice Kate!
    I spent waaaaay too long on a free theme.
    Not necessarily because i didn’t want to fork out the cash, but more because I couldn’t find the right one (i was a tight ass in making the time to find the right theme really)
    But now i’ve changed it i am so glad i did.
    The site looks so much more professional and readers and clients are responding to that.

    x Luciana

  18. Kim-Marie, Kimba Likes

    August 31st, 2015 at 9:56 pm

    I have paid versions of Tailwind, Coschedule and Postplanner. Freeing up that time gives me more time to interact on my platforms when I’ve scheduled posts.

    They also cost very little because I took advantage of 12 month deals and got further discounts for doing so.

  19. Sally-Ann Brown

    March 15th, 2016 at 5:20 pm

    This year I splash out and paid for Co-Schedule – it is so much easy to use than say HootSuite as it’s built into the blog. I love that they have just added Pinterest – though I can see that Tailwind (I’m considering paying for that) looks ways better.

    At the moment love the free SumoMe for collecting email subscriptions and sharing tools.

  20. Kate McKibbin

    March 28th, 2016 at 6:25 pm

    Sumo Me is awesome, love that one! xx

  21. April

    April 14th, 2016 at 4:27 am

    I love Hello Bar for free!
    I pay for BoardBooster. It’s the best! It has increased impressions and clicks by 125% in the first month.

21

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