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My blog content plan formula – how to create 6-months of content in one week!

You know how everyone says you need to blog regularly, and consistently? But for most of us the only thing regular or consistent about how we blog is that there is no consistency to it at all.

Hey, no shame in it (I am guilty of this as well).

But I made a pledge to myself earlier this year to get this one blogging gremlin sorted, so (as I do), I sat down and made a plan.

And yes, this plan does allow me to now create six-month’s of valuable content for my blog, in just one week. 

Now don’t get me wrong here, if the types of blog posts you create require photography or DIYs or recipes to be created, then forget it. This probably ain’t for you (although you could probably adapt it to still work to some degree).

No this process is really for the online business owners, infopreneurs, creators, makers and coaches who read my blog.

The people who just have to write something (preferably something that converts!), and do it in some sort of regular manner.

And the best part of all of it (apart from all the time it saves you, and all the extra brownie points you get with your audience), is it really freaking works!

So how does it all go down?

Blog Content Plan | Entrepreneur Advice | Blogging Tips | Social Media | Online Business | Online Marketing

My blog content plan -How do you create 6-months of blog posts in just one week?

First things first, grab my handy workbook below & then use it to map out your own ultimate blog content plan too!

Button not working? Not to worry! It will be hitting your inbox in the next few minutes.

Blog Content Plan Step 1 – Get real

OK, first things first. You have to get a bit realistic. These days, with all the other content we create, no one is expecting you to be posting daily, or multiple times per week. Once a week, or even once a fortnight (as long as you then mix thing up with some Facebook lives or other live content in between) is totally fine.

Plus six month is 26 weeks.

Even if you were posting weekly, trying to write 26 entire blog posts in one week is kinda insane. Those would not be good quality posts.

And if they are not something that is going to make your readers jump up and say “this is amazing, I want to share it with all my friends” or “wow I love this, tell me more!”, then it’s a waste of time in the first place.

But what about 6 posts? Could you wrangle 6?? I think you could, especially with a few more of my tips below (that’s less than one post a day for a week for anyone who is playing along at home!)

So jot that down, 6 new posts.

TO DOWrite 6 awesome new posts (time varies)

 

Blog Content Plan Step 2 – Re-use and recycle

Now another thing I want you to include in your blog content plan & schedule (I’ll share mine in just a minute) is that you need to embrace repurposing your content. I like to “re-vamp” at least one old post a month, which means I find one of my previous posts, tweak it slightly, update anything that’s out of date, maybe change up the heading and image, fix the SEO and then republish.

This way your old content is staying fresh, and saving you so much time too.

You could even look to create a blog post from something like an email newsletter you sent, or a “meaty” social media post.

Trust me, repurposing is the best, and for those who are a bit hesitant I have three things to say to you.

1 – No one reads everything you write (across all your content channels… they are busy people, they do not have time).

2 – No one remembers what you wrote last year. They barely remember what they had for breakfast.

3 – Google actually doesn’t mind it any more, in fact they prefer quality over quantity as well – as long as you don’t post duplicate content (aka just update the existing post, then change the publish date when the time is right, rather than creating a whole new post)

I actually have 2 of my biggest and most popular posts each year, that are just ones that I add an extra paragraph or two to each year. Aka – My 9 biggest lessons from 9 years of Blogging, How to start a blog in [insert year here], and 56 of the best blogging tools, plugins & apps for [insert year].

So if you revamp 6 posts, which shouldn’t take more than a few hours, we are now up to 12 posts.  Which is one a fortnight, and you could totally stop there.

Or, if you just can’t let go of the “one post a week” mantra, here’s how you get that done without breaking a sweat.

TO DOFind 6 existing blog posts that fit in with your content schedule, update them ready to be republished. 

Blog Content Plan | Entrepreneur Advice | Blogging Tips | Social Media | Online Business | Online Marketing

 

Blog Content Plan Step 3 – Embrace voice and video and testimonials too

If you are a coach, blogger, vlogger, infopreneur, course creator or basically anyone who makes their money from sharing their content and knowledge on the Internet. Then you would know that Facebook live, and any other live streaming service is another must-do on the never ending to-do list.

But what if you got smarter and repurposed that as well?

I like to try to post a few reader Q&As live into my Facebook community each month, and then I have my VA (virtual assistant) grab one of them, get it transcribed (check out rev.com), upload it to youtube, and pop it all into a post for me.

All I then need to do is write the intro for the video. Which guess what, you can batch that up during this process too (and then use it as your prompt for what to chat about when it’s time to go live!).

You can do the same thing with your podcasts (although if you have regular podcasts, you really don’t need to be writing MORE blog posts… just saying!).

The other super-easy blog post type you can include (that yes, can be outsourced to your VA or assistant), is customer success stories and interviews.

We choose a Blogger of the month from our Blog Squad community each month, and to celebrate them we ask them to share their story and their best tips with us, and this can be easily turned in to a killer blog post (again you’ll need to write an intro, but it’s no biggie at all!). The added bonus here is it’s a win, win for you and your customer also.

TO DOCome up with 6 reader Q&A questions, and write an intro paragraph for those posts ( 1 hour)

             – AND/OR choose 6 of your top customers, and send them an interview questionnaire (1-2 hours)

 

No one reads (or remembers) everything you do, which is awesome, as you can re-use it! #secretbloggersbusinessClick To Tweet

 

Blog Content Plan Step 4 – Make a schedule

Now, you know what types of content to create, but what about WHAT that content should actually be about?
Well I (like most of us), normally try to create my content to be related to what ever product I am promoting next, so whip out your calendar, look at those launch dates (don’t have any yet, then please put them in first!!), and assign content themes from there.

Then each month your editorial calendar would look something like this:

week 1 – New post

week 2 – Reader testimonial

week 3 – re-freshed post

week 4 – Q&A video + transcript.

Even when it’s a promo month, or leading up to a launch you can still follow this simple formula (it works really, really well!)

TO DO – Download our content planner below and plan out your content. 

 

Blog Content Plan | Entrepreneur Advice | Blogging Tips | Social Media | Online Business | Online Marketing

 

Blog Content Plan Step 5 – Just bloody do it!

Now you know what needs to be done, and how much better your business will run when you do it, now is the most important thing.

Now you need to actually do it.

So go on, click below and give yourself some public accountability, that YES you will get your next 6 months of content sorted.

Sure, for one week you’ll have a bit extra on your plate, but after that… trust me, it’s bliss!

Are you going to do it?
Go on?

I’ll see you on the other side x

PS – Got a blog content plan that you swear by? Going to try mine? Let me know in the comments below x

COMMENTs:

  1. Nicky

    May 1st, 2017 at 2:19 pm

    Hi kate, that’s great! I used to add few paragraphs to my old post and republish it. I will try your other tips too. keep up your awesome work!

  2. Kate McKibbin

    May 12th, 2017 at 1:33 pm

    thanks, glad you liked it hunx

  3. Shine

    May 7th, 2017 at 10:10 am

    I’ve done a very small version to this re-purposing and I know like the back of my hand which articles do really well-no matter what!

  4. Kate McKibbin

    May 12th, 2017 at 1:33 pm

    its so good once you figure out the stuff that really works! x

  5. Louise Cayzer

    May 11th, 2017 at 2:29 am

    Awesome tips Kate! My blog is all about vegan cooking, revisiting my old recipes with some fresh new photography and a new twist is so much easier than re-creating a whole post! x

  6. Kate McKibbin

    May 12th, 2017 at 1:34 pm

    Absolutely! xx

  7. Bunmi

    May 11th, 2017 at 5:06 am

    Thanks for sharing. Will implement these!

  8. Fee

    May 11th, 2017 at 9:14 pm

    Thanks Kate for the awesome tips. I have only been blogging a few months and finding time with the kids hanging off me and working 4 days a week is damn near impossible. Last week i came up with 7 good ideas that each have about 4 or 5 ideas steaming from them so i have about 30-40 post ideas. now finding the time to actually write them is another challenge in its self lol

  9. Kate McKibbin

    May 12th, 2017 at 1:35 pm

    It’s a shame you can’t get the kids to help 😉

  10. Kate

    May 11th, 2017 at 10:39 pm

    When you say “republish” do you mean create a whole new post? Or just update the existing post and re-promote it? Like will you end up with two posts at the end (an old and a ‘new’) or still just one?

  11. Kate McKibbin

    May 12th, 2017 at 1:37 pm

    Update the existing post, and change the date to today’s date (unless you have your dates in the URL as this might break the links!) x

  12. iwannabealady

    July 6th, 2017 at 2:34 pm

    Okay, I see. The text seemed to be saying not to do that. These are great ideas. I just found your site, and I wish it wasn’t way past my bedtime. You’re doing a great job, kid.

  13. Kimberly

    July 14th, 2017 at 3:32 am

    I love all of your little gems of knowledge. I feel like I’m cutting teeth in the blogging community with a huge advantage because of your community.

  14. Kate McKibbin

    July 24th, 2017 at 12:06 pm

    thanks so much x

  15. Jen

    July 21st, 2017 at 1:55 pm

    Love your blog and this post is super helpful! Thanks for breaking it all down! I’ve only had my blog live for about 1 month. I also am creating an ecommerce shop! Keep up the great content, really great tips, thanks for sharing your “insider” blogging tips!!!

  16. Kate McKibbin

    July 24th, 2017 at 12:05 pm

    Thanks so much, and good luck xx

  17. Melanie

    July 22nd, 2017 at 7:48 pm

    Great tips here. I tend to get stuck at Step 5 – Just Bloody Do it! I think a stricter schedule might help.

  18. Kate McKibbin

    July 24th, 2017 at 12:05 pm

    It is the hardest one for sure! x

  19. Becky

    August 2nd, 2017 at 12:01 am

    Kate – it may just be me, but your Grab it Now button for the workbook isn’t working for me. I’d love to get it!

  20. elisabeth

    August 18th, 2017 at 1:43 am

    I am having the same issue.

  21. carlien coultate

    September 5th, 2017 at 2:10 pm

    I’m having the same issue 🙁

  22. SBB Team

    September 6th, 2017 at 8:06 pm

    Hi Carlien, thanks for letting us know – I’ve sent you an email 🙂 Lauren x

  23. Kate McKibbin

    August 21st, 2017 at 11:09 am

    Hey Becky,

    Can you please give us more information on what is happening? I just tested it and i works OK, although it does open a PDF which I know can be tricky to do on some phones?

  24. Elisabeth

    August 25th, 2017 at 1:33 am

    Hi Kate,

    I’ve tried this on desktop and phone though Firefox and Chrome and the button never comes up with any kind of link after filling out our info. I’m not sure how else to show this behavior.

  25. katetest t

    August 25th, 2017 at 10:27 pm

    Hi lovely,

    Thanks for letting us know!

    I’ve sent you an email 🙂 Lauren x

  26. Dana

    August 26th, 2017 at 8:33 am

    Hello Kate, I am also unable to download the workbook. I put in my info,
    and the box that is in blue and tells me to get the book (I forget exactly what it said)
    did turn black and now says “Grab it now” but has no active link anywhere to actually get the download.
    I am using Mozilla Firefox, don’t know if that helps, on a desktop.
    Thanks 🙂

  27. Jennifer

    August 26th, 2017 at 12:31 am

    Love this blog post Kate. Thank you so much, this will help me kickstart my Blog again. Thank you”

  28. Dana

    August 26th, 2017 at 8:59 am

    So I got it to download, I don’t have any idea how haha. The link just went live, so maybe I was perfectly-timed
    with your techs! Serendipity!

    Some of it is just a bit ahead of where I am currently, but it is still useful and still a plan that I can
    work towards. So I am adapting it a bit and going to go for it!

    Thank you, and I look forward to checking out more of your awesome-ly useful blog stuff!
    xoxo Dana

  29. katetest t

    August 28th, 2017 at 10:15 pm

    Glad you managed to get it downloaded, we’re still looking into why it works for some and not for others 🙂 Lauren x

  30. Alexandra

    August 29th, 2017 at 10:36 am

    Hello, I can’t get the download either on my Macbook Pro. I get a grey box saying “Grab it Now” but no link. Was there a solution to this? Thanks x

  31. katetest t

    August 30th, 2017 at 6:44 pm

    Thanks for letting us know lovely! I’ve sent you an email 🙂 Lauren x

  32. Jennifer Grauer

    September 1st, 2017 at 12:29 pm

    Hi Kate, I can’t get the download either. I have tried using both Chrome and Edge. Can you please send by email. Thanks muchly, Jen

  33. katetest t

    September 1st, 2017 at 11:44 pm

    Just replied to your email lovely 🙂 Lauren x

  34. Sophie

    September 5th, 2017 at 4:22 pm

    Can’t get it to download either! Sophie

  35. SBB Team

    September 6th, 2017 at 8:05 pm

    Hi lovely, sorry about that, I’ve sent you an email 🙂 Lauren x

  36. katie

    September 7th, 2017 at 7:28 am

    yes I also can’t access the download.

  37. SBB Team

    September 9th, 2017 at 12:59 am

    Hey lovely, I’ve sent you an email 🙂 Thanks, Lauren x

  38. Nat - Awaybies

    September 8th, 2017 at 2:55 pm

    Such clever ideas. Not sure how to make it work for my family travel blog but I am going to try planning them out in advance, for a start!

  39. Amy Wolber

    September 24th, 2017 at 11:21 pm

    I just love your blog and resources! Thank you for sharing such fabulous and useful information!

  40. Sarah SBB

    September 27th, 2017 at 7:51 pm

    You are most welcome!

  41. Verity

    September 28th, 2017 at 7:20 pm

    Thanks for this. I’m just starting refreshing a blog from 2 years ago that I used to keep friends and family up to date during a trip. This will definitely work for me moving forward with things to refresh.

  42. Sarah SBB

    October 21st, 2017 at 7:44 pm

    Sounds amazing!

  43. Lauren

    October 19th, 2017 at 2:16 am

    Thanks for sharing your tips! I have been looking for motivations to start updating my NYC Food trends blog again. Setting a goal for once week doesn’t seem too bad.

  44. Sarah SBB

    October 21st, 2017 at 7:44 pm

    You are most welcome! Glad it helps to motivate you 🙂

  45. Blogs

    August 21st, 2018 at 3:29 am

    Interesting points.Thanks for sharing.

  46. Sarah SBB

    August 22nd, 2018 at 10:28 pm

    We’re pleased you found it interesting 🙂 x

46

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